Surf, a rug from our Hand Tufted collection

Hand-tufting is a manual rug-making method in which a special handheld tool shoots and cuts a portion of wool following a pattern over a stretched cotton fabric. This technique offers great freedom in terms of designs, thicknesses, finishes and colors. With it, GAN makes possible the impossible.

Alejandra Gandía-Blasco, designer of the Surf series

Alejandra Gandía-Blasco is the creative and communications deputy director at GANDIABLASCO. In addition, she is an interdisciplinary artist who likes to combine visual and technical artistic expressions with references from the fashion or artisanal worlds. She studied Fine Arts at the UPV in Valencia, later completing her training in Design and Communication at Central Saint Martins in London. For all these reasons, she occasionally designs specific collections for GAN. She is part of the third generation at the head of the company, which she joined in 2012. She conceives the different typologies and means of expression of design and art as a whole, not as a cluster of separate disciplines, hence her tendency to mix plastic arts, the design of everyday objects and communication.